Marketing Manager (Performance Marketing)

Delhi, India | Marketing | Full-time

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About Testbook 

The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

Key Responsibilities

  1. Coordinating with the performance marketing team and formulating the plans for the month and monitoring daily results by deep diving into the complete funnel
  2. Managing multiple stakeholders who play a vital role in the overall Sales and marketing role such as Sales team, Creative/content team, performance marketing team, and other teams
  3. Looking out for newer avenues for marketing that will lead to increasing closures and reducing CAC further
  4. Planning multiple organic marketing campaigns through our organic channel and driving conversions from them

Skills required:

  1. 3 to 4 years of experience in B2C business, Edtech would be preferable.
  2. Basic knowledge of all the marketing tools such as FB Ads manager, Google Ads, Google analytics
  3. Should have hands-on experience in one of the tools such as Moengage, Webengage, Clevertap, etc.
  4. Medium expertise in MS Excel
  5. Should have decent communication skills