YouTube Growth Manager

Navi Mumbai, Maharashtra, India | Marketing | Full-time

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Company Overview:

Testbook is a leading online education platform that aims to revolutionize the way students prepare for government exams. We offer a wide range of high-quality study materials, practice tests, and interactive learning resources to help students excel in their exam preparations. As we continue to grow, we are looking for an Associate Growth Manager/Growth Manager to join our team and oversee the growth and success of our government exam YouTube channels.

 

Role Overview:

As an Associate Growth Manager/Growth Manager, you will be responsible for managing and growing YouTube channels dedicated to government exam preparations. You will play a crucial role in developing and executing strategies to increase channel subscribers, views, engagement, and overall channel performance. This position requires a creative mindset, strong analytical skills, a deep understanding of the target audience, the ability to establish deep relationships with educators, and the art of delegating tasks effectively.

 

Must have- Creative, High Agency, hard-working, Art of Delegation, Team Management, and intent of Contributing Individually too in a Team setup

Should have- Prior Experience in Youtube, B.Tech/Bachelors/MBA from Tier 1 College (IIT/NIT/IIM/MICA, etc)

Nice to have-  Past Experience working with Creators with more than 1 Million+ Subscribers or EdTech Youtube Scaling Experience

 

Responsibilities:

-KPIs are  Youtube Views, Subscribers Gained, Watch Time, and Revenue generated through Faculty 

- Develop and execute growth strategies for YouTube channels focused on government exam preparations.

- Conduct market research and analyze trends to identify growth opportunities and stay ahead of the competition.

- Create engaging content ideas, video concepts, and thumbnail designs that resonate with the target audience.

- Collaborate with content creators, video editors, and graphic designers to ensure high-quality and visually appealing videos.

- Establish deep relationships with educators to enhance content quality and provide valuable insights for exam preparation.

- Delegate tasks effectively to content creators and coordinate project timelines to ensure the timely delivery of videos.

- Optimize channel performance by implementing SEO best practices, monitoring analytics, and making data-driven decisions.

- Plan and execute YouTube advertising campaigns to drive channel growth and increase subscriber base.

- Monitor and respond to user comments, feedback, and inquiries to foster engagement and build a loyal community.

- Stay up-to-date with the latest YouTube trends, algorithms, and best practices to maximize channel visibility and reach.

- Collaborate with cross-functional teams, including marketing, product, and analytics, to align strategies and achieve growth objectives.

- Track and report key performance indicators (KPIs) related to channel growth, engagement, and revenue generation.

 

Requirements:

- Bachelor's degree in Marketing, Business Administration, or a related field (MBA in Marketing preferred).

Or B.Tech from IIT, NIT, etc with a relevant experience in Youtube 

-Candidates with prior experience in scaling youtube channels to 5M Subscribers (Preferred, not mandatory)

- 1-3 years of experience in digital marketing, growth hacking, or YouTube channel management.

- Proven track record of successfully growing YouTube channels or online communities.

- Strong creativity and ability to develop innovative content ideas.

- Excellent written and verbal communication skills.

- Proficiency in data analysis and ability to derive insights from analytics tools (e.g., YouTube Analytics, Google Analytics).

- Knowledge of SEO principles and best practices for YouTube.

- Familiarity with video editing software and graphic design tools is a plus.

- Passion for education and understanding of government exam preparation is preferred.

- Ability to establish deep relationships with educators and collaborate effectively.

- Strong delegation skills and the ability to coordinate multiple tasks and project timelines.

- Self-motivated with the ability to work independently and as part of a team.

- Strong organizational skills and attention to detail.

 

If you are a dynamic, results-oriented individual with a passion for growth hacking, education, and building relationships with educators, and if you possess the desired skills and experience, we would love to hear from you. Join Testbook and help us empower millions of students to achieve their dreams.