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, , | Marketing | Full-time
About Testbook
The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 3.2 Crore students, more than 700 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 1000+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
Working Hours: 8 to 9 Hours
Job Description
The Content Writer will be responsible for creating strategic and compelling content across a variety of social, mobile, and digital channels that increases awareness and brand visibility and enhances audience engagement. The role will be responsible for creating content such as blog posts, articles, infographics, videos, marketing emails, and newsletters. Your responsibility would include:
- Writing SEO Optimized content for Website & Blog
- Identifying the areas and topics relevant to Testbook's target audience.
- Conceive, write and deliver compelling, on-brand, actionable content for a range of mediums - online, digital, social, mobile, and print
- Work in collaboration with the Marketing Manager to develop a content strategy focused on the education Industry, especially the test-prep market
- Manage additional aspects of the content creation including research, fact-checking, key-word optimization, editing, proofing, posting, and monitoring for engagement opportunities
- Stay up to date with trends and best practices in social media and content marketing
Desired Skills
- Writing proficiency in Hindi is must
- Should have 3-6 Months of Internship Experience as Content Writer
- Knowledge/Experience in SEO
- Enthusiasm to create quality and meaningful content for the education industry
- Excellent verbal and written communication skills
- Strong familiarity with social platforms
- Proven ability to write for a variety of audiences
- Ability to work collaboratively in a team environment as well as cross-functional teams
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