CRM Executive

Noida, Uttar Pradesh, India | Marketing | Full-time


About Us

The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 3.4 Crore students, more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 1000+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force. 

Job Summary:

As a CRM Executive, you will be responsible for optimizing our CRM processes, analyzing data to execute business strategies, and contributing to the conversion and retention of customers. You'll work closely with various teams and stakeholders to ensure the successful execution of CRM initiatives and play a key role in executing campaigns and maintaining accurate data management practices.



  • Utilize data analysis to drive business development and campaign strategies.

  • Execute CRM initiatives, ensuring campaigns are effectively implemented.

  • Collaborate with the Category and Product teams to identify and target specific consumer segments for campaigns.

  • Communicate upcoming data management initiatives to relevant stakeholders.

  • Improve and maintain data management processes for accuracy and efficiency.

  • Work alongside the Category, Marketing and Product departments to execute CRM initiatives and data warehousing.


Key Requirements:

  • A Diploma/Degree in Sales, Marketing, Business Administration, or a related field.

  • 1- 3 years of experience in a similar CRM role.

  • Have worked in a B2C environment.

  • Proficiency in retention and conversion tools, campaign management, and project oversight.

  • Strong analytical skills with expertise in Excel for data analysis.

  • Detail-oriented with the ability to thrive in a fast-paced environment.

  • Excellent communication and interpersonal skills.

  • Proven ability to work collaboratively in matrix-based environments.

  • Tools - Excel, Powerpoint, Experience in CRM tools - (Clevertap, WebEngage, MoEngage) will be given a preference, Google Analytics.