Company Overview:
Testbook is a leading ed-tech platform dedicated to transforming the way students prepare
for competitive exams as well as train them in industry relevant skills. We are seeking a
motivated and dynamic individual to join us as a Marketing Manager – College Partnerships.
Position Overview:
The position involves taking ownership to drive student engagement and enrollment
through strategic marketing initiatives for our college partnerships division.
Key Responsibilities:
• Develop Strategy: Create and execute marketing strategies to promote college
partnerships.
• Content Creation: Develop compelling marketing materials across various platforms.
• Digital Campaigns: Lead targeted digital marketing campaigns to generate leads.
• Brand Awareness: Build brand awareness through events and community outreach.
• Stakeholder Engagement: Establish and maintain relationships with colleges and
universities.
• Performance Analysis: Monitor campaign performance and optimize strategies.
Qualifications:
• Bachelor's/ Master’s degree in Marketing or related field
• Minimum 1 year of marketing experience is mandatory
• Excellent communication and collaboration abilities
Benefits:
• Competitive Salary
• Exposure to a dynamic and collaborative work environment.
• Opportunities for learning and professional development.