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, , | Marketing | Full-time | Fully remote
About Testbook
The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 3.2 Crore students, more than 700 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets.
Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work.
The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 1000+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.
Working Hours: 8 to 9 Hours
Job Overview:
We are seeking a creative and strategic Content Writer to join our dynamic marketing team. The ideal candidate will be responsible for crafting compelling content across various platforms to engage our target audience, drive traffic, and generate leads. This role requires a blend of creativity, analytical skills, and an in-depth understanding of best SEO practices.
Job Description:
● Content Creator: Create high-quality, engaging, and original content for a variety of channels, including blogs, website, social media, email marketing, and more.
● SEO Wizardry: Use SEO knowledge to ensure our content is easily discoverable, driving traffic to our site and keeping us visible in the crowded digital marketplace. Conduct keyword research and use SEO best practices to increase traffic to the company website.
● Content Analytics Maestro: Analyze content marketing data to identify trends, measure performance, and optimize future content strategies.
● Up-to-Date: Stay updated on industry trends and adjust content strategy as needed.
● Collaborator: Collaborate with other departments (sales, customer service, product development, etc.) to ensure a coherent and consistent message. Collaborate with the design team to create visually appealing content, such as infographics, graphics etc., if needed.
● Editor: Edit and proofread content produced by team members and contributors, if required.
● PR: Involve in PR strategies and brand promotion.
Qualifications:
● Bachelor’s degree in Marketing, Communications, English, Journalism, B.tech or a related field. (Preferably top Colleges in the Country)
● Proven experience as a Content Writer, or similar role (1previous writing internship preferred).
● Strong portfolio of published content.
● Excellent speaking, writing, editing, and proofreading skills in English Language with a keen eye for detail.
● Familiarity with keyword research, content distribution strategies, and SEO best practices is a must.
● Proficiency in using content management systems (CMS) like WordPress/Medium and SEO tools (Semrush, Ahrefs, GSC).
● Ability to work independently and with a team to meet deadlines.
● Excellent research, organizational, and project management skills.
● Creative thinker with the ability to transform technical information into engaging content.
● Strong communication and collaboration skills.
Desirable - Edtech experience.
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