Marketing Manager - Lucknow

Lucknow, Uttar Pradesh, India | Offline | Full-time


Job Description:

  • Marketing Manager will ensure lead availability to the sales team. He will be responsible for enquiry generation and nurturing enquiries into leads. 
  • Marketing Manager will plan the calendar along with City head and central leadership and get sign-off on budgets. 
  • Tie-ups with colleges to conduct seminars and workshops 
  • Conduct seminars/workshops along with City head for govt exams and skills 
  • Canopy and counseling activities in colleges to generate enquiry 
  • Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local high-student density areas) 
  • Source leads across city from various sources such as library/ book stores/ cyber cafes/ photocopiers. 
  • Create hooks for partnerships in lead sharing and conversion 
  • Local events for enquiry generation across high-student density areas 
  • New center launch and regular center activation for generating desired spikes in enquiries. 
  • Arrange common student workshops/ seminars for lead nurturing. 
  • Create hooks for ensuring students visit centers for improved conversion

Eligibility Criteria:

  • Should have extensive experience in school/ college partnerships, conducting seminars and small-scale events, lead generation activities 
  • Should have 5+ years of experience in the EdTech industry 
  • Should have led 5+ member teams in lead generation activities in other EdTech companies
  • Should be presentable to do college tie-ups and carry the Testbook brand 
  • Must have prior experience as he/she will be running as soon as he/she is onboarded 

What is the culture like: 

  • Team of 8 marketing executives (all juniors)
  • Should be ok to work odd hours and put in 100% effort