Associate Growth Manager- YouTube

Navi Mumbai, Maharashtra, India | Marketing | Full-time

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About Us:

The fastest rising start-up in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 crore students, 450+ crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets.

The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 900+ in-house employees and thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.



Responsibilities:


  • Devise and implement audience development strategies for subscriber and viewership growth.
  • Analyze & strategize the content planning for all YouTube channels of Testbook
  • Researching what content is performing well on YouTube and other platforms to strategize on the content requirement.
  • Boost motivation and recognition in faculty members to generate high output with same input
  • To work closely with the production/ project lead to strategize and plan for new initiatives for the property.
  • Ideating, designing and executing sessions on YouTube - End to end
  • Developing data-driven recommendations, organizing and analyzing data to form actionable plans.
  • Working on optimizing channel and video content via Titles, tags, descriptions, playlists, thumbnails, etc.


Requirements

  • Candidate with high EQ & empathy
  • Strong organizational and time-management skills
  • Should be a first principle thinker
  • A quick thinker and someone with creative ideas
  • Convincing & negotiation skills are highly desirable
  • An appetite for risk-taking and experimentation
  • Understanding the production process/ editing of videos would be an added bonus.


Preferred- 1-2 years of proven experience of growing YouTube channel/s (Preferably in an Ed-Tech)