Plan, execute, and optimize performance marketing campaigns across SEM, paid social,
programmatic, affiliate, and other paid channels
 Manage budgets with a focus on maximizing ROI and driving efficient customer
acquisition
 Analyze funnel performance, conversion metrics, and customer cohorts to identify
opportunities for growth
 Develop, test, and scale new creative assets and landing pages in collaboration with
design and product teams
 Monitor and report on campaign performance, delivering actionable insights and datadriven recommendations
 Work closely with product, revenue, analytics, and content teams to build scalable
growth playbooks
 Stay up-to-date on industry trends, platform changes, and competitor strategies to ensure
Leap Labs remains ahead of the curve