Category Manager – SSC/ Railways/ UPSC

Noida, Uttar Pradesh, India | Marketing | Full-time

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About Testbook :

Testbook is the fastest-growing & leading EdTech platform established 10 years ago. We focus on Government & Private Job Exams with an eye to capture UPSC, Banking including Regulatory body, SSC, Railways, Teaching and many more categories. Testbook is poised to revolutionize the industry with a registered user base of over 5 Crore+ students, 1500+ crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is placed to capture bigger markets. Testbook is the perfect incubator for talent, “you come, you learn, you conquer”. You will train under the best mentors and become an expert in your field. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You will be sole master of your work. The IIT pedigree of the co-founders has attracted the brightest minds in the country to Testbook. A team rapidly swelling in ranks, it now stands at 800+ in-house employees and hundreds of remote interns and freelancers. These number are rocketing weekly. Now is the time to join the force.

 

Job Summary:
We're seeking an experienced Category Manager to lead our SSC, Railways, and UPSC categories. The ideal candidate will have a deep understanding of these exams, excellent analytical skills, and the ability to drive business growth.

Key Responsibilities:

1. Category Strategy: Develop and execute category strategies for SSC, Railways, and UPSC exams, aligning with Testbook's overall business objectives.
2. Content Development: Collaborate with content teams to create high-quality study materials, practice questions, and mock tests for SSC, Railways, and UPSC exams.
3. Market Analysis: Conduct market research and analysis to identify trends, opportunities, and challenges in the SSC, Railways, and UPSC exam preparation market.
4. Competitor Analysis: Analyze competitors' strengths, weaknesses, and strategies to inform Testbook's category strategy.
5. Performance Monitoring: Track and analyze key performance indicators (KPIs) for SSC, Railways, and UPSC categories, including sales, customer engagement, and content usage.
6. Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure alignment and effective execution of category strategies.
7. Stay Updated: Continuously update knowledge on SSC, Railways, and UPSC exams, including syllabus, patterns, and trends.

Requirements:
1. Education: Bachelor's degree in any field (preferably with a background in education or a related field).
2. Experience: 3+ years of experience in education, marketing, or a related field, with a focus on government exam preparation.
3. Knowledge: In-depth knowledge of SSC, Railways, and UPSC exams, including syllabus, patterns, and trends.
4. Analytical Skills: Excellent analytical skills, with the ability to interpret data and inform business decisions.
5. Communication Skills: Strong communication and interpersonal skills, with the ability to collaborate with cross-functional teams.

Nice to Have:

1. Experience in Ed-Tech: Experience working in the ed-tech industry, preferably in a category management or product management role.

What We Offer:
1. Competitive Salary: A competitive salary package based on experience and qualifications.
2. Opportunities for Growth: Opportunities for professional growth and development within the company.
3. Collaborative Work Environment: A collaborative and dynamic work environment with a team of passionate professionals.