About Testbook

The fastest rising startup in the EdTech space, Testbook is poised to revolutionize the industry. With a registered user base of over 2.6 crore students, 300 crore tests solved on the WebApp, and a knockout Android App, Testbook has raced to the front and is ideally placed to capture bigger markets.

Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, and what you want to add to them is respected in this startup. You are the sole master of your work.

The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 600 in-house employees and thousands of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

Content Marketing Team in Testbook
We have created an impact of over 77.8M clicks and 1.39B impressions in just 3 months. A highly enthusiastic team that aspires to engage more and more users and provide them with quality content. We are focused to cover more than 2000+ govt. exams being conducted in the country today and slowly spreading our wings in creating content for new verticals like skill programs, school education and current affairs news.

Job Description

The Content Writer will be responsible for creating strategic and compelling content across a variety of social, mobile, and digital channels that increases awareness and brand visibility and enhances audience engagement. The role will be responsible for creating content for Essays. Your responsibility would include:

• Writing SEO Optimized content for Website & Blog
• Conceive, write and deliver compelling, on-brand, actionable content for a range of mediums - online, digital, social, mobile, and print 
• Work in collaboration with the Editor to develop content for various essay topics focused on the education industry, especially the test-prep and K12 market.
• Manage additional aspects of the content creation including research, fact-checking, keyword optimization, editing, proofing, posting, and monitoring for engagement opportunities.
• Stay up to date with trends and best practices in social media and content marketing.
• Creating best quality content which performs well in SERP and generates leads in terms of new users to the company’s top funnel.

Desired Skills

• Excellent English Communication
• Enthusiasm to create quality and meaningful content for the education industry
• Proven ability to research and write for a variety of topics and serve the user intent
• Ability to work collaboratively in a team environment as well as in cross-functional teams

What will you learn?

• Writing according to best SEO practices and working in collaboration with a super-efficient SEO Team
• You will work with the best mentors who guide you to be a better writer
• Doing the best competitive analysis & research to make your articles rank in the golden triangle (top 3 search results) of SERP
• How to write content that can bring organic leads to the company’s top funnel
• Peer to Peer learning

What can you get?

• Full-Time Job opportunity after the tenure ends depending upon the need of the team & your performance
• Extended Internship opportunity
• Freelance opportunity
• Lastly, immense learning from Industry Leaders.
  
  

Types of Content : Formula
https://docs.google.com/document/d/1GxO_e8Xa_h_Nki71ne1C77m0_RCYVzqh/edit